A company will have more success, fewer risks, and increased profits in a blue ocean market. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). In short, avoid head-to-head competition and focus on innovation. Of the many strategic planning models that exist, the Blue Ocean Strategy could be considered the pacifist of the group.īased on an eponymously titled book, this strategy argues that “cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.” Companies should instead look for new market space and ways to reinvent the industry.
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